IN THE NEWS

PORTLAND SALON TACKLES LICE PROBLEM

Now that your kids are back to school, you have to think about lice...

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SUPER LICE BUGGING MORE PEOPLE

PORTLAND, OR (KPTV) -
At least a couple times a month, 15-year-old Kennedy Koenig of Portland carefully inspects her hair and scalp in the mirror, looking for lice.

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UNIQUE SALON JOINS THE FIGHT AGAINST LICE

As students head back to school, parents are always bracing for bugs brought home by their kids. But it’s not the cold or flu they need to worry about – it’s a four letter word: lice.

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WITH WHAT'S HOT: Clean Sweep

Even celeb kids get head lice and when they do, stars like Heidi Klum and Brooke Shields turn to the Hair Fairies for Lice-removal services and all-natural line of products...

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HEIDI KLUM ON ELLEN – “LICE FAIRIES” AKA HAIR FAIRIES

Even supermodels aren't immune to head lice. Heidi Klum shares her experience with the "lice fairies."

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DIRTY JOBS

“You bring a passion to your work.” - Mike Rowe, “Dirty Jobs”

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THE TRUTH ABOUT HEAD LICE

“We have serviced over 15 000 families, 2 million bugs and about 30 million eggs,” Maria Botham, founder and president of Hair Fairies.

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PEOPLE MAGAZINE, BUGGING OUT!

"Thanks to Maria Botham… L.A. parents need not suffer in silence. At Hair Fairies, a one-of-a-kind 
salon in West L.A., kids are debugged in a cheery environment featuring videos, Game Boys and a 
chair side manner designed to quell the stigma."

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790 KABC TALK RADIO

790 KABC - 8-24-15 - Loren Hickman

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HOW TO GET RID OF A PESKY PARASITE

“In recent years in the U.S., head lice have been developing resistance to the insecticides in over-the-counter treatments…
nit-picking services, where someone manually combs out the lice and their eggs, are another alternative that has been growing in popularity.”

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KILLING LICE IS A GROWING BUSINESS

“The company’s Midtown Manhattan salon opened in 2004, and Ms. Botham plans to open others in Seattle, Minneapolis
and Europe.”

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GETTING THE BUGS OUT

“An estimated 12 million Americans get head lice each year, and experts say the lice are becoming more and more immune to over-the-counter and prescription shampoos. As a result, the business of nit-picking is on the rise.”

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ATTACK OF THE SUPER LICE

“Professional nit-pickers… fighting on the front lines of an unrelenting affliction they call Super Lice.

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THAT’S LOUSY!

“It takes about three hour-long sessions… to do the job - with special herbal shampoos, conditioners and comb-outs.
Poster paints and Game Boys help kids from squirming while the job gets done.”

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LICE LEGENDS

“When parents come in they’re usually a little frantic... part of the problem is that many of them have been given wrong information... One of our main jobs is to dispel the myths…” Claudia Alvarez, Hair Fairies manager, San Diego.”

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LICE REMOVAL: RECESSION PROOF

“There often is confusion as to how lice are spread, what they look like and how to treat them so they don’t return. That’s
why there are businesses like… Hair Fairies, a chain of lice-removal salons.”

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HAIR SPECIALISTS HAVE NITS TO PICK

“Hair Fairies has distinguished itself by using humor, a child-friendly environment and colorful packaging for its products
in an attempt to deflate the social stigma surrounding lice.”

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HAIR FAIRIES TAKES THE SCARY OUT OF HEAD LICE

“It’s a luxury service,” says Botham. “You don’t walk in and feel like you’re in a pediatrician’s office.”

HAIR FAIRIES OPENS AT THE SHOPS AT PARK LANE

Hair Fairies offering lice removal now at the Shops at Park Lane.

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ONE (HORRIFYING) WORD: LICE!

Claudia Alvarez, manager at Hair Fairies in La Jolla (858-459-5423; hairfairies.com) told me that the best treatment was careful removal by hand and comb.

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LOUSY PARENTING: ONE FAMILY’S EXPERIENCE WITH HEAD LICE REMOVAL

Nothing sends a family into a fury like Pediculus humanus capitis–a.k.a. head lice.

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THE HAIR FAIRIES DIFFERENCE

Hair Fairies opened a new location in Fairfield, its seventh nationwide, on March 1.

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HOW TO PROTECT YOUR CHILD FROM LICE AT SCHOOL

“Trying to avoid head lice is like trying to avoid catching the common cold,” says MariaBotham, president of Hair Fairies, a full-service, clinical salon…

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TIPS FOR DEALING WITH A SUMMER LICE OUTBREAK

Summer means letting your hair down, extra sleepovers, and summer camps. But recently I was reminded of the unfortunate reality ...

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