In the News
Chicago Parent, How to protect your child from lice at school
"Trying to avoid head lice is like trying to avoid catching the common cold," says Maria Botham, president of Hair Fairies, a full-service, clinical salon…
Good Morning America, The Truth about Head Lice
"We have serviced over 15 000 families, 2 million bugs and about 30 million eggs," Maria Botham, founder and president of Hair Fairies.
Courtney Cox on the Tonight Show with Conan O'Brien
"There's a place called Hair Fairies and they get rid of it the natural way…you try to find the natural way to do it," Courtney Cox, star of "Cougar Town" and "Friends"
ABC Nightline, Attack of the Super Lice
"Professional nit-pickers… fighting on the front lines of an unrelenting affliction they call Super Lice."
The New York Times, Style Section, Killing Lice is a Growing Business
"The company's Midtown Manhattan salon opened in 2004, and Ms. Botham plans to open others in Seattle, Minneapolis and Europe."
New York Post, That's Lousy!
"It takes about three hour-long sessions… to do the job - with special herbal shampoos, conditioners and comb-outs. Poster paints and Game Boys help kids from squirming while the job gets done."
Wall Street Journal, How to Get Rid of a Pesky Parasite
"In recent years in the U.S., head lice have been developing resistance to the insecticides in over-the-counter treatments… nit-picking services, where someone manually combs out the lice and their eggs, are another alternative that has been growing in popularity."
Los Angeles Times, Getting the Bugs Out
"An estimated 12 million Americans get head lice each year, and experts say the lice are becoming more and more immune to over-the-counter and prescription shampoos. As a result, the business of nit-picking is on the rise."
NPR, Morning Edition, Moms and Pros Tackle Lice
"For moms who are too grossed out or busy to pick nits, there's a new option."
